Performance- focused Social Media Advertising for Dance Academy to convert local interest in Ahmedabad into confirmed dance event bookings within a fixed deadline.
Client Success
Abhinay Dance Academy
Sai Glitter Groove is an Ahmedabad-based startup imitation jewellery brand offering trendy, elegant, and affordable designs for everyday wear and special occasions. The brand focuses on stylish craftsmanship, premium shine, and βΉ2,000ββΉ2,500 average product pricing, with orders managed entirely through social media channels.
As a newly launched brand, Ambliβs challenge was complete digital and Meta Ads invisibility. Beautiful products existed, but potential customers couldnβt find or trust the brand at scale.
Business Challenges:
As a newly launched imitation jewellery brand, Sai Glitter Groove required complete end-to-end planning from scratch brand positioning, product presentation, content strategy, and customer acquisition to build visibility and trust in a competitive jewellery market.
Initial manual Instagram Stories and basic posts created some curiosity but lacked professional polish, consistency, and scale to generate WhatsApp orders at meaningful volume.
As a newly launched brand, without professional systems and a social media agency for jewellery would have meant:
Every week without Social Media Management & Advertising for Jewellery Business delayed sustainable customer acquisition and revenue validation.
Social Media Advertising built around one truth: every rupee must drive real bookings, not vanity numbers.
Achieving high-ROI jewellery sales via WhatsApp Message Engagement by uncovering Ahmedabad's digital shopping behaviors.
As a newly launched brand, build a complete Meta Ads (Facebook & Instagram) foundation to achieve more sales for jewellery via WhatsApp Message Engagement.
Ahmedabad women actively shop jewellery via Instagram & Facebook marketing for jewellery brands.
WhatsApp Message Engagement is the highest ROI objective for impulse jewellery purchases.
A focused budget could deliver high number of WhatsApp conversations and more units sold (industry benchmark).
No pixel or event tracking existed, preventing any Meta Ads optimization.
Ambli shared the complete product catalogue (βΉ2,000ββΉ2,500 price range), target personas, and βpremium shineβ positioning. This informed both the jewellery brand social media content management approach and the development of lead generation ads for imitation jewellery.
| Metric | Before | After Social Media Mgmt | Data Source |
|---|---|---|---|
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0 ad-driven | 450+ conversations generated | Meta Ads Manager - First 60 days |
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Sporadic, no tracking | 70+ units sold via WhatsApp (industry benchmark) | WhatsApp logs - First 60 days |
|
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βΉ0 | βΉ17,000 | Meta Ads - First 60 days |
|
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Untracked | ~βΉ240ββΉ250 per product sold | Internal ROI tracking - First 60 days |
|
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Not defined in strategy | βΉ2,000ββΉ2,500 | Sales records - First 60 days |
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|
Unpredictable DM-based selling | Structured WhatsApp Message Engagement system | Instagram insights - First 60 days |
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|
Invisible on social platforms | Clear social media growth strategy for jewellery startup built | Instagram insights - First 60 days |
Total Ad Spend
Platform: Meta Ads (Facebook & Instagram)
WhatsApp Messages
Objective: Engagement
Products Sold
Units (Industry Benchmark)
Cost Per Sale
Driving premium brand perception
High ROI Validation
As a newly launched brand, Sai Glitter Groove achieved launch-phase success:
Digital sales validation from zero online sales to a steady WhatsApp-driven revenue stream.
A predictable acquisition model where βΉ17,000 in ads could be expected to generate ~70 sales at premium price points.
Time Liberation for Ambli shifting from guessing content to managing conversations and fulfilment.
A Scalable foundation where social media marketing for imitation jewellery brand can support new collections, festivals, and expansion.
Stronger market positioning as a premium-but-accessible jewellery option in Ahmedabad.
Meta Ads Manager dashboard for WhatsApp Message Engagement performance.
WhatsApp conversation volume chart (0 β 450+ over 60 days).
Cost per conversion vs average order value trend chart.
Before/after Instagram analytics (reach, profile visits, engagement).
Top-performing lead generation ads for imitation jewellery creatives.
Funnel visualization from impression β click β WhatsApp message β order.
"As a newly launched jewellery brand, I had no idea where to start. Growth Naavik built our entire social media system professional content, targeted Meta Ads, WhatsApp flowing with orders. From invisible to selling consistently in 60 days"
ANAmbli Nair
Founder, Sai Glitter Groove
A performance-driven system turning WhatsApp, ads, and content into consistent jewellery sales
Meta Ads with WhatsApp Message Engagement were chosen specifically for βΉ2,000ββΉ2,500 impulse jewellery purchases, eliminating checkout friction and making buying as simple as sending a message.
The campaign was engineered so that βΉ17,000 in media spend translated to ~βΉ240ββΉ250 cost per conversion while still achieving ~70+ sales aligned to industry benchmarks for high-intent local campaigns.
Jewellery brand social media content management focused on premium shine, styling versatility, and complete look presentation, mirroring how fashion-conscious women evaluate accessories before purchase.
As a newly launched brand, Sai Glitter Groove received not just ads, but a complete system Meta Ads setup, tracking, creative, funnels, and processes in under 60 days.
Ambli stayed in control of WhatsApp conversations and customer relationships, while Growth Naavik owned optimization, reporting, and strategy iterations, mirroring the partnership-led approach seen in Amazon and marketplace case studies.
150+ hours across Meta Ads setup, content production, campaign execution, and ongoing optimization
Instagram & Facebook marketing for jewellery brands, WhatsApp Message Engagement strategy, and daily optimization
Jewellery brand social media content management, launch narratives, and creative hooks tuned to the jewellery audience
Visuals and ad creatives for paid social advertising for jewellery brands, including carousels, Reels, and Stories
"Communication was clear, and we always knew how campaigns were performing and what to expect next."
If youβre a newly launched jewellery startup with zero digital foundation, Growth Naavik helps you go from silent DMs to a predictable WhatsApp pipeline. From Meta Ads setup to content to lead flow, we build a complete social media growth strategy for jewellery startup brands.
Letβs Build Your Growth Plan