Recruitment Performance Report
Lead Architect / SPOC
Prem Balotiya
Ahmedabad Cluster Focus
1,000+ recruitment leads generated in 30 days
through hyper-local social media recruitment
Hyper-local social media hiring advertising for pharmacy companies, using Meta Ads to fill pharmacy roles quickly and cost-effectively.
Total Leads Generated
WhatsApp messages/leads via social media recruitment advertising
Average Cost per Lead (CPL)
social media lead generation for pharma hiring
Target Location
Ahmedabad
Total Ad Spend
₹9,500+
Estimated Successful Hires
~30+ Candidates
Cost Per Hire
~₹300+
Apollo Pharmacy’s Recruitment Department is responsible for hiring qualified talent across multiple store locations, including pharmacists, store staff, and support roles. With frequent hiring cycles, they needed social media recruitment services for pharma company roles that could reach local, job-ready candidates quickly and consistently.
The issue was not a lack of candidates in the market; it was limited visibility and slow reach to the right people in time, even when experimenting with basic social media recruitment advertising for pharmacy jobs.
Apollo Pharmacy relied on job portals, walk-ins, and manual referrals. While these channels delivered some candidates, they couldn’t compete with structured social media recruitment services for pharma company roles in terms of speed and volume.
Vacant positions stretched existing staff, increased operational pressure, and risked service quality at the store level. The real challenge was not hiring intent; it was talent visibility—reaching the right candidates quickly and locally through pharma recruitment through social media.
Service-Adaptive Strategy for Social Media Recruitment Campaigns
Uncovering the real problem before touching the ad account
Open roles (pharmacists, store staff, support) and urgency levels
Ideal candidate profiles for each job type
Location-wise hiring priorities across the city
Drop-off points in existing recruitment channels (e.g., low response on portals)
Every metric shifted from unpredictable to controlled within the campaign window
| Metric | Before | After Advertising |
|---|---|---|
| Ad Platform | No social media to Meta Ads | strategic Meta Ads |
| Location | Broad / Manual Hiring | Hyper-local Ahmedabad |
| Leads & Cost | Limited/Untracked Inflow | 1,000+ leads @₹9-₹10 CPL |
| Hires & Cost per Hire | Unreliable data | ~30+ hires @ ~₹300 CPH |
Measurable outcomes driven by structured recruitment campaigns.
Recruitment leads generated in 30 days.
Average cost per lead achieved.
Candidates hired at ~₹300 cost per hire.
Repeatable recruitment framework across cities.
Four principles that separated this campaign from generic social media marketing.
Tightly geo-targeted social media recruitment advertising for pharmacy jobs increased relevance and response
Facebook recruitment ads for pharma company jobs and Instagram hiring campaigns for pharmacy staff met candidates where they already spend time
A structured social media recruitment services for pharma company framework replaced ad-hoc posts and random boosts
CPL and lead quality data guided optimization across all social media recruitment advertising for Apollo Pharmacy campaigns
A focused cross-functional team — 60+ dedicated hours across planning, creative, execution, and optimization
Run a pharmacy chain or healthcare retail brand and want social media hiring advertising for pharmacy companies
Work in HR/recruitment at a pharma company with ongoing hiring needs and want pharma recruitment through social media
Want to test or scale social media recruitment advertising for pharma company jobs with predictable CPL and cost per hire