KeeperTax
Market: A US-based fintech app serving freelancers, independent contractors, gig workers, and self-employed professionals nationwide
Result: 135% organic traffic growth in 3 months • Top 5 rankings for multiple high-intent tax and write-off keywords • 37% more ranking keywords • 47% more organic sign-ups from non-branded search
KeeperTax already had the domain authority and backlink profile most fintech apps spend years building. The traffic wasn't following it yet that gap is what this Finance App SEO Services engagement closed. It's also a working example of organic growth for fintech apps more broadly, not just tax filing specifically.
KeeperTax runs an automated tax write-off, expense categorization, and filing app built for the US self-employed market freelancers, 1099 contractors, and gig workers who need help finding deductions most tax software misses. Before this engagement, the brand was already established: strong domain authority, a solid backlink profile, and real recognition in the tax and personal finance space. That combination is unusual to see before an SEO for Fintech Companies engagement even starts most fintech apps are still building the authority piece.
This wasn’t a cold start. KeeperTax already had the credibility signals a typical Tax software SEO strategy spends months building from scratch. What it didn’t have was a system turning that credibility into non-branded organic acquisition the kind that doesn’t disappear the day ad spend gets cut, and the kind that drives real organic growth for fintech apps at KeeperTax’s stage.
The domain authority and backlinks came from real brand-building work, but nothing had been done to convert that authority into ranking coverage for the specific tax and write-off terms self-employed users actually search the missing piece was a dedicated Organic Growth for Financial Startups plan, not more brand-building.
Every non-branded search KeeperTax didn’t rank for was a user finding a competitor’s tax app instead and every gap in organic acquisition meant more reliance on paid channels to hit the same sign-up numbers.
Service-Adaptive Strategy for Social Media Recruitment Campaigns
Ran a full SEO and keyword opportunity analysis across the tax filing, deduction, and write-off space that KeeperTax's audience actually searches, treating it as a Financial Services SEO problem rather than a generic content refresh
Identified which high-intent, low-competition keywords were reachable given KeeperTax's existing authority and which competitive terms were realistic targets specifically because of that auhority
Client collaboration: KeeperTax's team confirmed which keyword clusters mattered most to their actual sign-up funnel before optimization work started
Built the plan around converting existing authority into rankings, not building authority from zero the priority order was closing the gap between domain strength and organic performance. Organic growth for fintech apps with KeeperTax's starting position rarely needs a ground-up authority campaign; it needs the existing authority pointed at the right keywords
Mapped content and technical fixes to both informational searches (learning about deductions) and transactional searches (ready to file or switch apps), the core discipline behind any credible Finance App SEO Services plan
KeeperTax reviewed and signed off on which pages got optimized first, based on where their existing authority already gave them the best shot at ranking
Optimized existing pages for improved keyword targeting and closer alignment with search intent, rather than publishing net-new content first
Ran on-page SEO improvements across the priority pages identified in the strategy phase
Fixed technical SEO issues limiting crawlability and indexing
Optimized content for both informational and transactional search intent across the tax and write-off keyword set the same split that shapes organic growth for fintech apps generally, not just KeeperTax's write-off content
Used KeeperTax's existing domain authority as leverage to push into more competitive keyword territory that a lower-authority site couldn't realistically target
Monitored keyword performance continuously through the 3-month window and adjusted targeting as rankings moved the same discipline behind Growth Naavik's approach to SEO for expense tracking apps and other high-competition fintech categories
Kept KeeperTax's team looped in on which keywords were moving and which needed a different angle, throughout the engagement rather than at a single review point
Underperforming relative to existing domain authority and backlink profile
135% increase within 3 months
Insufficient coverage across tax deduction, write-off, and filing terms
37% increase in the number of ranking keywords
Limited visibility for non-branded tax and write-off searches
Top 5 rankings for multiple high-intent tax and write-off keywords
High dependency on branded search and paid acquisition
47% increase in organic sign-ups and app acquisitions
Absolute traffic, keyword-count, and sign-up figures are pending client confirmation the percentages above are the numbers confirmed at brief stage.
Organic traffic grew 135% within 3 months of targeted keyword optimization and on-page improvements the clearest sign that KeeperTax's existing authority was finally converting into visibility, the outcome any serious Financial Services SEO plan is built to produce.
This is what separates generic Financial Services SEO from a plan built around what KeeperTax specifically already had working in its favor the same distinction that matters for any SEO for Fintech Companies engagement starting from real brand equity.
Most SEO engagements start by building domain authority from scratch. This one started by asking why KeeperTax’s authority wasn’t showing up in rankings yet proof: Top 5 positions for competitive tax and write-off terms within 3 months, a timeline that only works because the authority was already there. The same starting question applies to SEO for expense tracking apps wherever a similar authority gap exists.
Tax software SEO strategy has to serve someone Googling “how to write off a laptop” and someone ready to switch tax apps in the same content set. Pages were optimized for both informational and transactional intent rather than picking one and losing the other the same split that shapes Organic Growth for Financial Startups generally, not just KeeperTax’s write-off content.
Keyword performance was monitored continuously through the 3-month window, so targeting shifted as real ranking data came in the same discipline behind Growth Naavik’s approach to SEO for personal finance platforms and other high-competition fintech categories.
Instead of only chasing low-competition keywords, the existing backlink profile was used to go after harder, higher-volume tax and write-off terms that a newer or lower-authority site couldn’t realistically rank for. The same leverage applies to SEO for expense tracking apps and other fintech categories where authority already exists but isn’t pointed at the right terms yet.
We already had a strong product and brand, but our organic growth wasn’t reflecting that reality. Growth Naavik helped us turn existing domain authority into real, measurable results by aligning our content with what self-employed taxpayers were actually searching for. Within a few months, we saw a clear lift in non-branded traffic, stronger visibility for key tax and write-off terms, and more qualified sign-ups coming in through search instead of paid channels.”
— Founder, US-based fintech tax app
Ready for This Kind of Growth?
KeeperTax had the domain authority and backlinks most fintech apps spend years building it just wasn’t converting into organic traffic yet. If your finance or tax app is in the same spot, here’s what we’d look at first. This is the same starting point we’d use for any business evaluating SEO for Fintech Companies, Finance App SEO Services, or SEO for expense tracking apps more broadly all variations on the same SEO Services for Financial Startups approach.
