Amazon Management Services
How Sanitaryware Brand Grew Amazon Sales with Seller Management
Brand Name
Home & Bathroom Products
Market: A premium ceramic sanitaryware brand selling on Amazon, competing in a category crowded with established bathroom and home improvement names
Service: Amazon Seller Management for Sanitaryware Brands
Result
174% increase in Amazon sales • ACoS cut from 39% to 23% • ROAS up 2.3X • 68% improvement in organic keyword rankings
Client Overview, Background & Challenges
Ankur Ceramics sells premium ceramic bathroom sanitaryware on Amazon wash basins and western commodes built for modern bathroom renovations. The category rewards two things at once: buyers comparing dozens of near-identical white ceramic products need a reason to pick one listing over another, and the brand needs Amazon advertising for sanitaryware brands to work hard enough to earn that comparison in the first place.
Wash basin and western commode listings weren’t showing up for the searches that actually lead to a purchase Amazon keyword research for sanitaryware had never been done properly, so backend search terms and titles missed high-intent buyer language
Product content lacked the detail a bathroom buyer needs before committing to a ceramic fixture dimensions, installation fit, finish quality leaving conversion on the table even when a listing did get seen
Sponsored Products and Sponsored Brands campaigns were spending against broad, unqualified traffic instead of the searches most likely to convert, while established sanitaryware and home improvement brands kept out-ranking Ankur Ceramics on the exact bathroom products Amazon marketing terms buyers were typing
An established ceramic sanitaryware brand with real product quality already selling on Amazon, but growth had plateaued the challenge was underperformance relative to product quality, not a cold-start listing. No baseline sales or keyword-rank figures were confirmed ahead of the engagement. Baseline ACoS: 39% — the one baseline figure confirmed heading into this engagement.
Not detailed in the material available confirm with the account team whether prior in-house or agency Amazon work existed before this engagement.
Before this engagement, 39 out of every ₹100 spent on Amazon advertising was going toward inefficient targeting rather than converting sales, while flat organic keyword coverage for high-intent bathroom product Amazon marketing terms meant western commode and wash basin listings kept losing visibility to lower-priced competitors on
Our Growth Naavik Approach
Service-Adaptive Strategy for Social Media Recruitment Campaigns
Ran comprehensive Amazon keyword research for sanitaryware, mapping the actual search terms buyers use for wash basins and western commodes rather than the generic bathroom-fixture language the listings had been built around
Found that product titles, bullet points, and backend search terms were leaving high-intent buyer keywords uncovered a direct gap in Amazon SEO for bathroom products
Client collaboration note
Ankur Ceramics' team confirmed product specifications, finish options, and installation details so listing content could speak to what buyers actually needed to know before purchasing
Prioritized the levers in order: keyword-optimized titles and backend terms first, then premium A+ Content and Amazon Brand Store design, then a structured Sponsored Products and Sponsored Brands rebuild
Built the plan around improving conversion rate before scaling ad spend further a bathroom accessories Amazon management approach that fixes the listing before paying to send more traffic to it
Client collaboration note
Ankur Ceramics reviewed and approved the A+ Content direction and Brand Store layout before either went live
Rewrote product titles, bullet points, descriptions, and backend search terms across the wash basin and western commode catalog for improved discoverability
Built premium A+ Content and a redesigned Amazon Brand Store for a consistent bathroom-category shopping experience
Replaced underperforming product images and listing content to lift click-through and conversion
Implemented a structured Amazon Sponsored Products management approach layered with Sponsored Brands campaigns, targeting the keyword set surfaced in the audit
Ran continuous Amazon advertising optimization for bathroom products reallocating budget weekly toward keywords converting at profitable ACoS and pulling back from ones that weren't
Client collaboration note
Ankur Ceramics' team signed off on PPC budget reallocation each month as campaigns were optimized for ROAS
Before & After Snapshot
Metric
Before
After
- Organic keyword rankings
Limited coverage for high-intent bathroom product keywords
68% improvement in organic keyword rankings; multiple keywords reached Top 10 positions in Amazon search
- Organic orders
Higher dependency on paid advertising for sales
76% increase in organic orders
- Click-through rate (CTR)
Underperforming titles and imagery
42% increase in CTR
- Amazon Brand Store traffic
Limited brand-level visibility
88% increase in Brand Store traffic
Absolute session, order, and traffic counts are pending client confirmation — the percentages above are the figures confirmed at brief stage.
Results & Impact
Amazon sales up 174% within 6 months — the headline result of this Amazon Seller Management for Sanitaryware Brands engagement, driven by listing optimization and a restructured advertising strategy.
What this means for Ankur Ceramics: the brand now has a repeatable Amazon sales growth for home improvement brands engine one where organic orders are growing faster than paid ones, ad spend is working harder for every rupee, and the wash basin and western commode catalog has a scalable path across additional bathroom product categories rather than a single-category win.
The Growth Naavik Difference
This is what separates a generic Amazon SEO for bathroom products listing refresh from Amazon Seller Management for Sanitaryware Brands built to hold up against established competitors.
Keyword research built for how bathroom buyers actually search
Most Amazon sellers in this category write titles around product specs, not buyer language. This engagement started with real Amazon keyword research for sanitaryware — proof: 68% improvement in organic keyword rankings, with multiple terms reaching Top 10.
Ad spend that gets more efficient as sales grow, not less
Sponsored Products management here wasn’t set once and left running. Budget was reallocated weekly against real conversion data — proof: ACoS down from 39% to 23% while ROAS rose 2.3X, not one metric improving at the other’s expense.
Listing and Brand Store work done together, not separately
A+ Content, Brand Store design, and imagery were rebuilt as one coordinated conversion push rather than sold as separate line items proof: 42% increase in CTR and 88% increase in Brand Store traffic.
Client checkpoints on every major decision
A+ Content direction, Brand Store layout, and monthly PPC budget reallocation all went through Ankur Ceramics’ sign-off the same partnership discipline behind every Growth Naavik Amazon engagement.
Measured by sales and ad efficiency, not tasks completed
ROAS, and organic order growth not a checklist of Amazon tasks marked done. That’s what turned a single quarter of sales growth into a scalable Amazon sales growth for home improvement brands strategy.
Growth Naavik took our Amazon sales from stalled to nearly triple in six months and lowered what we were spending on ads at the same time. That combination is what convinced us this was actually working, not just generating traffic.
— Founder, Bathroom Sanitaryware Brand, India
- READY TO GROW?
Ready for This Kind of Growth?
Ankur Ceramics’ wash basin and western commode listings were losing visibility to established competitors on the exact searches that should have belonged to them. If your bathroom or home improvement brand is facing the same gap, here’s what we’d look at first.